American Girl Diversions
by Frederick Meekins

Broadcasters have had a tradition of airing quality programming during the Christmas season. Usually, parents do not have to expend much moral anguish as to whether or not the innocence of their children will be compromised by viewing these often cute or touching shows. Today, however, the ethical peril lies not so much with the content as it does with the commercials.

The American Girl series of books have received considerable acclaim as quality literature depicting the lives of young girls during the nation's early years in a manner reminiscent of Little House On The Prairie or Anne of Green Gables. As with other successful literary properties that have come before it, this one has made the transition from bookshelf to film as a new television movie produced for this special time of year titled "Samantha: An American Girl Holiday".

Sounds like a night of enjoyable, worry-free TV, doesn't it? Such an assessment would be incorrect.

While the movie was itself well-done and will no doubt become a Christmas classic and hopefully spawn sequels, many parents -- at least in the Washington Metropolitan Area watching channel 50 -- were no doubt flustered when they either had to avert the attention of young eyes and ears or face having to answer questions about birth control pills or feminine hygiene products.

Call me old fashioned or out of touch, but I think a parent should be able to sit down to watch a children's show without having to explain what a tampon or maxipad is to a seven year old. Furthermore, what's the point of advertising these things anyway since they have a captive market to begin with whose demand is not going to fluctuate any appreciable degree due to persuasive advertising.

Disgruntled feminists may try to dismiss such criticisms as sexist, chauvinist, misogynist, or what ever other label they might throw around to intimidate cowering males. Most women I know frankly find those kinds of commercials embarrassing. Even NBC anchor Brian Williams, hardly a pawn of the religious right, revealed on The Sean Hannity Show how he did not like such intimate matters discussed during commercial breaks.

In the movie, the grandmother chides Samantha for inquiring about the private life of the family servants. While contemporary social relations need not be characterized by the same degree of contrived hyperformality, a little Victorian modesty might do everyone a bit of good and would be a gift this season that would give the whole year through.

Copyright 2004 by Frederick Meekins


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